Subject to the terms of the MAP Policy, Abbyson recognizes that any Authorized Reseller can make its own decisions to advertise and sell any Abbyson product at any price it chooses without consulting or advising Abbyson. Abbyson similarly has the right to make its own independent decision regarding product allocations and reseller participation at any time.
Abbyson has set forth the MAP Policy to help keep a level playing field in the market place. Each Authorized Reseller may not, on its own accord, determine the price at which it advertises Abbyson products. Authorized Resellers that do not comply with the MAP Policy may be subject to expulsion from the MAP Policy program, and may be ineligible to purchase Abbyson products as outlined below under "Penalties." It shall not be a violation of the MAP Policy to advertise that a customer may "call for price" or "email for price" or to use similar language, specifically with respect to Abbyson products, so long as no price is below the MAP Policy prices as listed.MAP Products:
All Abbyson products qualify for the MAP Policy programMonitoring and Reporting:
Abbyson has the right to engage in monitoring of advertised prices of its products, either directly or via the use of third parties. Third parties retained by Abbyson may engage in monitoring of Authorized Reseller and non-Authorized Reseller advertisements and website advertising including, but not limited to, review of advertised pricing.
1. If an Authorized Reseller with multiple approved store locations violates this MAP Policy at any particular store location, then Abbyson will consider this to be a violation by all of the Authorized Reseller's locations. If an Authorized Reseller with multiple approved websites violates this MAP Policy at any particular website, then Abbyson will consider this to be a violation by all of the Authorized Reseller's websites.
2. It shall be a violation of this MAP Policy for an Authorized Reseller to operate under another DBA and advertise below the MAP set by Abbyson. All DBA's must be submitted to Abbyson for prior written approval.
3. It shall be a violation of this MAP Policy to list a price in any advertising below the MAP set by Abbyson next to any product subject to the MAP Policy program.
a. This MAP Policy applies to all advertisement of Abbyson products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage.
b. Such website features as "Click for price", automated "bounce – back" pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer's shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes "advertising" under this MAP Policy.
4. This MAP Policy also applies to any activity which Abbyson determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for "group purchases" and the like.Penalties and Enforcement:
Abbyson, in its sole discretion, reserves the right to discontinue doing business with any Authorized Reseller that violates this MAP Policy. Dealers, distributors, and resellers have no right to enforce the MAP Policy.Changes to Policy: