Designer and manufacturer himself, Abby Rafieha, has built thriving businesses by producing nationally recognized quality and on trend Home Furnishings. His products and designs have been distributed through multiple décor boutiques, major retailers and various e-commerce channels. His strong expertise in manufacturing and export/import markets have thrived within three global continents making his brand presence well known in the industry. For over 20 years, Abby Rafieha has proudly employed hundreds of people by creating jobs in the United States.
Abby has leveraged his manufacturing expertise into a nationally recognized Home Furnishings business by developing distribution networks through major Retailers. Inc. 500 Magazine listed Abbyson Corporation as one of its Fastest Growing Private Companies and again in 2008.
Today, Abby's three sons assume key executive positions, running day-to-day operations and expanding market share with using in house proprietary technology platforms; developing eCommerce distribution through Top 20 of the largest eCommerce retailers in the world as well Top 100 furniture brick and mortar retailers. They further enhanced the company's Industry Profile by licensing designer lines and gaining Celebrity recognition.
Abbyson consequent growth was has been recognized by Inc. 500 Magazine for five consecutive years - 2012, 2013, 2014,2015 and 2016
President & CEO
Driven by passion and perseverance, Yavar embodies the essence of Abbyson. His dedication and commitment to uphold Abbyson's prominent reputation and always setting the bar higher has reinvented the meaning of hard work. Yavar has rapidly gained national recognition for his success and has established successful titles of Internet entrepreneur, designer, industry advisor, consultant and a Five-Star Accreditation Business Chamber Board member.
With more than 15 years of business management experience, Yavar is committed to visionary and innovative oversight. He possesses an array of experience including design, public relations, team leadership, manufacturing, retail, e-commerce, marketing, banking, logistics, warehousing, and inventory management. He also has management experience in strategic planning, internal controls, and business modeling.
Yavar has obtained a Bachelor of Arts Degree in Comprehensive Political Science with a minor in business management education, paving the way for a proven record of increased efficiency and profitability, with more than 15 years of training experience and more than 5 years of retail business management experience. In addition to his business activities, Mr. Rafieha is extremely active in the greater Los Angeles community through his support of numerous charitable organizations.
In 2016, Yavar is listed on HFN's top 40 Under 40: Saluted Top Talent in the home industry. He was honored for Abbyson's ability to make it through the recession with a period of growth.
Executive Vice President
His meticulous nature combined with his decisive leadership makes Doddy the reason why Abbyson is thriving in the business world. He has a keen eye to detail that only allows excellence and quality to be the standard. Doddy's hardworking and perceptive characteristics along with his sharp mind have been a transformative force in revolutionizing the drop ship model within the home furnishing industry.
He has more than nine years of business management experience, specializing in design, product delivery, team leadership, manufacturing, e-commerce, marketing, banking, logistics, and inventory management. He is responsible for managing a vast array of comprehensive business practices at Abbyson, including strategic planning, internal controls, business modeling, budgeting, and forecasting.
Doddy obtained a Bachelor of Arts Degree in Comprehensive Business Management Education. He has more than eight years of training experience and more than seven years of international manufacturing experience. He has surpassed all business expectations by not only maintaining a proven record of increased efficiency, but by exceeding all records of profitability.
Senior Vice President of Sales
Rodd is an Internet entrepreneur with exceptional knowledge and experience in sales and marketing. While other businesses were struggling during the 2008 Recession, Rodd put his creative mind and strategic business skills together and developed Abbyson's award winning Drop Ship program, taking the e-commerce world by storm. Abbyson grew exponentially and Rodd rapidly gained national recognition for his extraordinary aptitude. Time and time again Rodd has exemplified success in business management, operations, merchandising, brand development, and managing high volume at a national level.
An expert in the home furnishings wholesale market and sales channel distribution combined with extensive global experiences in the Asian and European Regions, Rodd is paving the way to reach remarkable levels of success. His areas of expertise include: Business development, Marketing, Customer Relations, Building New Relationships, Design, Executive management experience in strategic planning, sales forecasting. Rodd has obtained a Bachelor of Art Degree in Business Management Education. Rodd obtained a Bachelor of Science Degree in Business Management. He has more than eight years of training experience and more than five years of international manufacturing experience.
Mr. Brothers began his career as an advisor on M&A and restructuring transactions at Salomon Brothers and Price Waterhouse. Mr. Brothers earned his MBA and BA degrees from Michigan State University after completing a five-year accelerated joint graduate/undergraduate program.
He is a Chartered Financial Analyst, a Certified Public Accountant (inactive), the Young Presidents' Organization Private Equity Network International Chairman and serves on the board of RAND Corporation Center for Global Risk and Security and the investment committee for City of Hope.
Mr. Arastu was a Vice President at Oaktree Capital Management in its Global Principal Group where he represented his firm on six boards of directors and was involved in distressed for control and private equity investments spanning a number of sectors including energy, industrials, automotive, chemicals, technology and gaming.
Prior to joining Oaktree in 2006, Mr. Arastu worked in the Investment Banking Division at Credit Suisse focusing on leveraged finance. Mr. Arastu earned his M.B.A. with Distinction from Harvard Business School and graduated Magna Cum Laude with a B.S. in Economics from the Wharton School at the University of Pennsylvania.
Ms. Zheng was an Associate at Clearlake Capital Group, L.P. where she focused on lower-middle market special situations and distressed debt investments spanning a number of sectors including industrials, automotive, rental equipment, retailing and consumer products.
Previously, Ms. Zheng worked as an Investment Analyst in the Merchant Banking Division of Morgan Stanley Infrastructure Partners in New York. Ms. Zheng earned a BS in Economics and a BA in Psychology from Duke University.
Chief Financial Officer
Mr. Segvich has experienced with retail specialty brands, wholesale distribution, Transportation and Food Service operations with expertise in Financial Planning, Cash Management, Inventory Control and Operations. He has positioned businesses to be marketed and sold while establishing an operational platform to quickly integrate mergers and acquisition opportunities.
Prior to joining Bravo Sports, Mr. Segvich served as CFO of Prime Jet, LLC, Blank Generation and Michael Stars. In addition, he held positions in merchandise planning with Disney Stores and Bath and Body Works.
Mr. Segvich began his career as internal auditor for major electronics retailer and holds a B.A. degree in Business Administration from Saint Xavier University, Chicago, Illinois. He recently served 3 years on the Board of Directors and treasurer for a non-profit, affiliated with a charter school in the Los Angeles Area.
Vice President of HR Strategy & Legal
Mrs. Kaur joined Abbyson in 2010 and is heading the Human Resource department. Employees are the heartbeat of any growing and successful business and Mrs. Kaur takes pride in the values and culture that Abbyson team has built for its employees over the years.
Her passion lies with attracting and developing top talent and establishing a culture of employee engagement, innovation, individual and corporate success as the company prepares for significant expansion and growth in coming years. Mrs. Kaur is responsible for driving corporate growth through an effective human resources and people strategy.
Mrs. Kaur holds a B.A with Psychology honors as well a degree in Law. She is a licensed attorney in the state of California and previously worked in the legal field before joining Abbyson as the head of HR.
Human resources was a natural fit to her background and passion.
Vice President of Brand Experience
Dana Andrew, former Vice President of Global Marketing & Communications for International Market Centers—the world's largest operator of premier showroom space for the furnishings, home décor and gift industries—brings more than 16 years of expertise in brand experience, marketing strategy and corporate communications to Abbyson.
A forward-thinking marketing executive, with extensive experience in team building and leadership, Dana has a proven track record of designing and executing winning strategies that drive value and results. Adept at mobilizing event operations and trade show launches; research and strategic planning; brand management and extensions; marketing plan activation; corporate communications and public relations; omni-channel content creation; and budget management and analysis.
Professional honors include being named “Top 40 Under 40” by InBusiness, “Las Vegas Woman’s Leadership Achievement Award” and “Future Leader Award” from Women in the Home Industries Today (WithIt), “PR Director of the Year” by Working in Communications (WIC) and earning several Pinnacle Awards by the Public Relations Society of America (PRSA) including “Best of Show.”.
Special E-Commerce Advisor
After a 27-year successful career as the Vice President of Costco Wholesale, E-Commerce Operations, Mike Pollard brought Abbyson new comprehensive business practices that directly impacted the growth of the Abbyson Living organization and further matured the value of the brand.
Mr. Pollard started with Price Club / Costco Wholesale in 1985 and held various management positions in Warehouse Operations, International, IT, and E-Commerce through 2013.
Mr. Pollard played a significant role starting the Costco businesses in Korea, Taiwan, and Japan. Responsibilities included building construction, and training of initial in-country operations staff. More notably he played a key role starting and operating the Costco E-commerce businesses, Costco.com and Costco.ca, from start up through $2 billion in annual sales.