Regular maintenance can help down feather pillows look and feel their best. In order to achieve that perfect full and cozy look, we recommend holding onto two corners of the pillow and shaking the down to the bottom, before placing the pillow in its desired location and knife chopping the top. Another effective method is to hold two sides of the pillow, then bring your hands together in an accordion motion to loosen the feather and down. Periodic fluffing will help your down feather pillows maintain their optimal shape.